"Nws ntseeg tau tias qhov kev txawj ntse hloov kho ntawm chav da dej tau dhau los ua ib qho kev hloov pauv tsis tau."Lub Kaum Hli 26, los ntawm Tuam Tshoj Cov Khoom Siv Hluav Taws Xob Cov Khoom Siv Hluav Taws Xob, Tuam Tshoj Hluav Taws Xob Hluav Taws Xob tau tuav "kev txawj ntse - kho - txaus siab rau qhov chaw 2023 Tuam Tshoj cov khoom siv hluav taws xob ntse kev lag luam rooj sablaj" tau muaj nyob rau hauv Foshan, Tuam Tshoj Cov Khoom Siv Hluav Taws Xob Hluav Taws Xob, tus lwm thawj ntawm Zhu Jun. , hais tias, raws li ib tug ntse sanitary ware system nyob rau hauv lub hauv paus ntawm ib yam khoom, ntse chav dej nyob rau hauv thawj ob xyoos ntawm kev sib kis nyob rau hauv lub ntsiab lus ntawm ib tug tshwj xeeb, kev lag luam txuas ntxiv mus cuag ntau tshaj kaum lab units ntawm ntau lawm rau ob lub xyoos sib law liag. xyoo, uas qhia tau hais tias kev lag luam muaj kev noj qab haus huv thiab muaj zog, cov khoom lag luam tau lees paub los ntawm qee tus neeg siv khoom, "Kuv ntseeg tias qhov kev txawj ntse kho dua tshiab ntawm qhov chaw huv huv tau dhau los ua ib qho kev hloov pauv tsis tau."
Kev lag luam huv huv muaj xws li huv si ceramics, faucet hardware, chav da dej, dab da dej thiab lwm yam khoom.Sanitary ceramics muaj xws li bidet, squatting chav dej, tso zis, phiab, thiab lwm yam .;faucet hardware muaj xws li da dej taub hau, faucet, pem teb ntws, thiab pendant.
Kev lag luam huv huv 200 billion kev lag luam, chav dej rau 40 billion core ib yam khoom.2021 Tuam Tshoj cov khoom siv huv huv lag luam loj ntawm 204.6 billion yuan, 2017-2021 compound txhua xyoo kev loj hlob ntawm 5%, kev lag luam tau nkag mus rau theem kev loj hlob ruaj khov.Los ntawm qeb, faucet hardware / sanitary ceramics / chav da dej chav da dej / da dej da dej lag luam suav txog 45% / 26% / 16% / 12%.Ntawm lawv, lub commode (bidet thiab squatting chav dej) yog ib tug high-zoo ntim ntawm cov tub ntxhais ib yam khoom, lub lag luam loj ntawm txog 40 billion yuan, faib lub ntim ntawm tus nqi, tus nqi ntawm lub commode nrog rau cov Wrigley, khw muag khoom. Hoobkas nruab nrab nqi ntawm txog 800 yuan, tus nqi nruab nrab ntawm qhov project Hoobkas nruab nrab nqi ntawm txog 300 yuan;peb qhov ntim ntawm kev ntsuas raws li cov kev xav tau: 1) cov tsev nyob ib leeg txhawb nqa tus naj npawb ntawm 1.5 chav dej;2) Qhov thib ob chav tso quav rov nruab tus nqi ntawm 80%;3) Cov khoom lag luam nyob hauv txhua 15 xyoo yuav tsum tau rov nruab ib zaug hauv chav dej, tus naj npawb ntawm chav tso quav, tus naj npawb ntawm cov neeg uas yuav tsum tau rov kho dua ib xyoos ib zaug, tus naj npawb ntawm cov neeg yuav tsum tau rov nruab ib xyoos ib zaug.Lub rooj zaum hauv chav dej reinstallation tus nqi ntawm 80% hauv cov tsev thib ob;3) cov khoom lag luam ntawm cov tsev nyob yuav tsum tau muab rov ua dua ib zaug txhua 15 xyoo, thiab 80% ntawm cov neeg siv xaiv los kho lub rooj zaum tso quav, kom cov neeg nyob hauv qhov xav tau ntawm chav dej hauv 2022 yuav ze li ntawm 45 lab teev, thiab peb cia siab tias. qhov kev thov tsis nyob hauv tsev (nrog rau cov tsev kawm ntawv, tsev kho mob, cov tsev ua haujlwm, cov khw muag khoom, thiab lwm yam) yuav muaj txog 10 lab teeb, uas yuav ua rau tag nrho cov kev xav tau ntawm chav dej hauv chav dej yog li 55 lab teev.Ntawm cov qauv ntawm kev thov, xyoo 2022, qhov kev faib ua feem ntawm cov tsev tshiab / tsev thib ob / cov khoom lag luam ntawm kev kho vaj tse / tsis nyob hauv tsev yuav yog 30% / 7% / 45% / 18%.
Chav dej ntse nkag mus nrawm, tsav kev lag luam kom nrawm dua.Cov khoom lag luam ntse ntse feem ntau suav nrog cov chav dej ntse, cov chav da dej thermostatic (da dej tshuaj ntsuam), cov iav da dej ntse, ntse da dej rhaub, ntse da dej thiab lwm yam khoom siv.Nyob rau hauv xyoo tas los no, qhov kev thov rau cov khoom siv ntse ntse B-sab thiab C-sab tau nce zuj zus: 1) kev txhawb nqa ntawm B-sab kho kom zoo nkauj tsev txuas ntxiv nce ntxiv, raws li Aowei, xyoo 2022, kev txhawb nqa ntawm kev kho kom zoo nkauj chav dej ntse. yog 28.5% / yoy + 3pct, kev txhawb nqa ntawm da dej npo kho kom zoo nkauj yog 76.1% / yoy + 6.4pct, thiab tus nqi txhawb nqa ntawm da dej kho kom zoo nkauj yog 71.9% / yoy + 1.7pct;2) kev noj C-sab yog loj hlob sai, raws li Jiuqian, nyob rau hauv 2022, Tmall yuav tshaj tawm ib tug series ntawm ntse chav dej khoom, xws li ntse chav dej, thermostatic da dej (dawb tshuaj ntsuam), ntse da dej iav, ntse da dej thiab lwm yam khoom.Jiuqian, ob chav chav dej ntse nrog kev muag khoom siab tshaj plaws ntawm Tmall hauv 2022 yog chav dej ntse / ntse da dej, thiab GMV qhov sib txuas ntawm kev loj hlob ntawm chav dej ntse hauv 2017-2022 yog 23% feem.Kev nkag mus nrawm nrawm ntawm kev txawj ntse tuaj yeem txhawb nqa qhov kev thov rau kev hloov chav dej, thaum chav tsev tus nqi ntawm cov khoom siv chav dej ntse yog siab dua li cov khoom siv zoo tib yam, tsav tsheb kev lag luam hauv chav da dej mus rau theem tshiab ntawm chav dej chav dej thiab lwm yam khoom vaj khoom tsev cov yam ntxwv zoo ib yam: 1) cov dej ntws. Cov nqi ntawm cov khoom siv raw suav nrog ntau qhov feem ntau (tsuas yog cov khoom siv av nplaum, cov khoom siv glaze, gypsum hmoov, tooj liab, iav thiab ntoo, thiab lwm yam), cov khoom siv hauv chav dej tag nrho yuav cuam tshuam los ntawm cov khoom siv raw cov nqi hloov pauv, tab sis vim tias qhov qis qis yog feem ntau. docked rau tus neeg muag khoom, tuaj yeem kis tau los ntawm qhov kawg ntawm cov khoom lag luam nce nqi;2) qhov kev thov qis qis yog qhov kev thov rau kev kho vaj tsev nyob, koom nrog kev lag luam vaj tsev, lub voj voog vaj tsev, cuam tshuam los ntawm kev cuam tshuam loj ntawm lub voj voog vaj tsev.Lub voj voog vaj tsev muaj kev cuam tshuam loj heev.
Cov chav da dej sib txawv ntawm lwm cov khoom siv hauv tsev: 1) Cov qauv kev xav tau qis dua yog qhov nyuaj: ntxiv rau qhov kev thov rau cov tsev tshiab thiab cov tsev thib ob, qhov kev thov rau kev rov ua dua tshiab thiab tsis nyob hauv tsev (xws li tsev kawm ntawv, tsev kho mob, cov tsev ua haujlwm, khw muag khoom, thiab lwm yam) suav nrog ntau dua ntawm qhov kev thov rau kev rov ua dua tshiab ntawm cov tsev nyob rau ntau dua uas yog los ntawm lub voj voog luv luv ntawm lub tais tso quav.Qhov no yog qhov yuav tsum tau ua ntau dua rau cov khoom siv huv huv cov khoom lag luam ntau qhov kev teeb tsa thiab kev sib koom ua ke ntawm kev sib tw tsheb.2) Cov khoom lag luam muaj zog dua: cov khoom siv huv huv yog ib qho ntawm ob peb pawg ntawm cov khoom siv hauv tsev nrog cov cim logo raug, thiab muaj cov txiaj ntsig zoo.Raws li "2020 Tuam Tshoj Sanitary Ware Purchase Decision Research Report" los ntawm Ceres Competitive Intelligence Research Institute, cov neeg siv khoom siv tus nqi zoo, hom, muaj nuj nqi, kev pab cuam tom qab muag thiab tsim raws li tsib qhov kev txiav txim siab saum toj kawg nkaus thaum yuav cov khoom siv huv huv.Kev nce siab ntawm cov khoom siv huv huv hauv xyoo tas los no tau ntxiv dag zog rau cov neeg siv khoom kev cia siab ntawm cov khoom siv huv huv, thiab cov neeg siv khoom txaus siab them tus nqi ntawm cov khoom lag luam kom ntseeg tau tias muaj kev ruaj ntseg ntawm kev ua haujlwm, thaum lub zog muaj zog ntawm kev saib xyuas raws sijhawm thiab kev pabcuam tomqab muag. kuj nce ntxiv, ntxiv rau, cov khoom siv tshuaj ntxuav tes ceramics kuj muaj qee yam kev tsim qauv zoo nkauj, uas yuav tsum tau nqis peev ntxiv rau kev txhawb nqa ntawm hom.
(3) ua kom lub voj voog hloov pauv: qhov nce ntawm cov khoom siv huv huv ntse tau ua kom lub voj voog hloov ntawm cov khoom huv si, feem ntau yog los ntawm peb yam: 1) kev hloov khoom ntse;2) Cov khoom siv hluav taws xob ntse hloov lub voj voog luv luv (nrog rau kev saib xyuas lub voj voog ntawm cov khoom ua haujlwm);3) los ntawm cov khoom siv sab nraud, cov khoom siv ntse ntse yuav tsum tau ua haujlwm txuas ntxiv mus txuas ntxiv, cov khoom lag luam tshiab yog luv dua, raws li Aowei Yun.com, cov khoom lag luam tseem ceeb ntawm cov khoom siv hauv chav dej ntse hauv 1 xyoo, cov khoom tshiab accounted rau 1/3.4 Cov khoom tshiab suav rau 1/3.5 Cov khoom tshiab suav rau 1/3 ntawm cov khoom tshiab.4) Cov khoom lag luam muaj zog: thaum cov neeg tau txais kev pab yuav cov khoom siv tu cev, muaj qhov sib txawv ntawm chav dej raws li cov khoom lag luam loj, nrog rau lub tshuab ntxhua khaub ncaws, khoom siv kho mob, chav dej da dej thiab lwm yam khoom siv txuas ntxiv cov yam ntxwv ntawm kev yuav khoom.B-kawg kho kom zoo nkauj lag luam kuj tau teeb tsa. Cov yam ntxwv ntawm kev yuav khoom, raws li Aowei Yun.com, lub tshuab ntxhua khaub ncaws, chav dej, da dej ua lag luam qauv muaj qhov sib xws.
Post lub sij hawm: Dec-16-2023
